Everyone loves a full house but it does not happen by itself.  If you are responsible for promoting a concert or event here are a few tips that will help you increase attendance.

• Promotion.  That is the biggest single thing that you can do.  Get the word out in as many different places as possible.  Most management agencies have a list of things that have work in the past so use their resources but don’t be afraid to try new things as well.  Many of our artists are playing Christian music so I’ll target that audience but the principles are the same.
• Start at least 2 months out.  Figure out where your audience is hanging out and make sure they are seeing your message.  If your artist biggest fans are youth, then get the message out where they hang out.
• Messages should include: Christian radio, posters and flyers sent to area youth group leaders, posters put up in spots where youth hang out, flyers handed out at other concerts, Christian Happenings and other Christian publications, Facebook and social media.
• Look into running a ad on Facebook.  You can create a very targeted ad campaign that reaches your particular audience.
• Encourage the Christian radio stations to become a partner.  It is good exposure for them and can help increase your attendance significantly.
• Post on your Facebook page and encourage everyone to re-post the information.  Include links to videos from the artist.
• Provide a discount for purchasing tickets early.
• Develop a team of people to help you.  If you do this for a living you have a team set up but if the artist is coming to your church and this is your first time, get help.  The more people the better.  You can divide up the tasks and it makes everyone’s life much easier.
• Look at getting sponsors.  Offer to put their logos on all printed and online marketing tools in exchange for help getting the word out about the event.
• Call churches.  If you are going after the youth market, get someone to pick up the phone and call youth pastors.  They get a lot of information and your chances of getting them involved in the event will improve significantly by calling them.

I found a pretty good post from TJ Chapman’s site.  Some of it would not apply but he has some good ideas that you will be able to use.